Blackleaf Help Center
Platform and texting FAQ
Direct answers about Blackleaf, customer messaging, contacts, campaigns, delivery, compliance, billing, and troubleshooting.
Compliance information is general guidance, not legal advice. Requirements vary by jurisdiction, sender, content, and use case.
consent
Consent, opt-outs, and compliance
General responsibilities; this is not legal advice.
Who can I text?
Short answer: Text only people for whom you have the consent required for the sender, message type, jurisdiction, and campaign. A purchased list, uploaded number, or transaction is not automatically enough.
Consent disclosures should identify the program and explain expected messages, opt-out instructions, and required terms.
What happens when someone replies STOP?
Short answer: The number is recorded as opted out and should be suppressed from future messages for the applicable program. Do not bypass this with an upload, list, or new campaign.
Other words or reasonable requests can also revoke consent. Escalate ambiguous requests rather than ignoring them.
Can I text someone after they opt out?
Short answer: Do not send further marketing messages unless they later complete a valid re-opt-in. Any permitted confirmation must be limited to confirming the opt-out and contain no marketing.
How can someone resubscribe?
Short answer: They must take a new valid opt-in action for the program. Do not treat an import, purchase, login, or staff edit as re-consent unless it is backed by the required consent record.
Use the approved opt-in flow or ask Support before restoring a previously opted-out contact.
Do messages need opt-out language?
Short answer: Marketing programs should provide clear opt-out instructions at the frequency and in the form required by the program, carrier rules, and applicable law.
What should I keep as proof of consent?
Short answer: Keep the phone number, date/time, exact disclosure, action, source, program or brand, and later opt-out or re-opt-in events. Set retention requirements with counsel.
Does using Blackleaf make every campaign compliant?
Short answer: No. The sender remains responsible for consent, content, timing, disclosures, regulated-product rules, and applicable law.
What are quiet hours?
Short answer: Quiet hours are times when marketing texts should not be sent under applicable rules or policy. Requirements vary by location and can change.
Review recipient time zones. A reminder or scheduler does not replace legal review.