Smart Routing for Dispensaries

Route each message through SMS or MMS automatically based on delivery behavior, cost, and carrier expectations.

Automatic Message Selection

Each message is automatically routed as SMS or MMS based on what is most likely to deliver successfully.

Cost Optimization

Avoid unnecessary MMS sends by using SMS when it meets carrier and deliverability requirements.

Carrier-Aware Delivery

Routing decisions reflect how carriers evaluate traffic patterns, not just message content.

Compliance Friendly

Routing works alongside opt-out suppression and consent workflows. Changing between SMS and MMS does not bypass carrier policy or content restrictions.

Predictable Behavior

Messages behave consistently over time instead of fluctuating based on manual settings.

No Manual Guesswork

Teams do not need to decide when to use SMS versus MMS for each campaign or alert.

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Why Smart Routing Matters

Message routing designed for long-term performance

Smart Routing removes the tradeoff between delivery and cost by making routing decisions automatically and consistently.

Lower Messaging Costs

Use SMS when possible and reserve MMS for cases where it improves delivery.

Better Inbox Placement

Routing decisions align with how carriers score sender behavior.

Consistent Results Over Time

Avoid delivery swings caused by manual configuration changes.

Compliance Without Extra Work

Review the underlying use case and content independently of the routing choice; SMS and MMS remain subject to applicable rules.