Monthly campaign planning
Build a campaign calendar around customer lifecycle opportunities, store priorities, inventory, promotions, events, and measurable business objectives.
Managed SMS Marketing for Dispensaries
Blackleaf Managed
Your dispensary’s customer-retention program, managed by Blackleaf. We plan, build, launch, automate, and measure the campaigns while your team maintains approval and visibility.
01
Overview
Software is only useful when someone operates the program.
Blackleaf Managed combines the messaging platform with the strategy, production, launch, automation, and reporting work required to make it part of the dispensary’s operating cadence.
Managed SMS marketing means the provider helps operate the customer-retention program instead of simply providing software access.
Blackleaf works alongside the operator to identify campaign opportunities, build audiences, write messages, configure workflows, prepare campaigns for approval, launch them, monitor performance, and explain what the results support.
The dispensary retains control over its offers, inventory, brand standards, customer experience, business rules, compliance decisions, and final approvals.
02
Operating system
From customer signal to measured execution.
The program creates a repeatable path from customer and store data to approved campaigns, automations, and performance reporting.
Blackleaf Managed workflow
Strategy, execution, approval, and reporting
Signal
Identify the opportunity
Review customer recency, purchase behavior, store priorities, inventory, and campaign history.
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Audience
Build the segment
Define eligible customers, exclusions, location rules, behavior, and measurement groups.
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Campaign
Create the execution
Write the message, configure the campaign, create the destination, and select timing.
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Approval
Confirm with the operator
Review the offer, audience, copy, inventory readiness, schedule, and customer experience.
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Result
Launch and measure
Monitor delivery, customer response, attributed activity, cost, and the next opportunity.
03
Service scope
The work required to run a retention program.
Engagement scope depends on store count, campaign frequency, customer data, integrations, automation requirements, approval workflows, and reporting needs.
04
Approval and control
Blackleaf handles the execution. Your team controls the business.
The engagement creates a defined division of responsibility so campaigns can move quickly without removing operator oversight.
Strategy and campaign operations
- Campaign-calendar recommendations
- Audience and exclusion recommendations
- Copywriting and campaign configuration
- Automation planning and setup
- Campaign quality checks
- Scheduling and approved launches
- Performance reporting and interpretation
- Multi-location execution support
Offers, approvals, and store readiness
- Offer and discount economics
- Inventory and product availability
- Brand standards and customer experience
- Audience and campaign approval
- Store operating readiness
- Legal and compliance decisions
- POS and customer-data access
- Escalated customer-service decisions
Start with proof
Give Blackleaf one store and 30 days.
Before replacing the entire messaging program, select one operationally stable location. Blackleaf will identify a customer revenue opportunity, build and launch the approved campaign, measure the outcome, and show how the workflow could scale.
01
Connect and establish the baseline
02
Identify and build the campaign
03
Launch and monitor performance
04
Report the outcome and expansion path
05
Reporting
Measure the customer and business outcome.
Reporting can extend beyond message volume when the connected customer, POS, ecommerce, and transaction data support it.
Submitted, accepted, delivered, failed, filtered, and carrier response signals.
Clicks, replies, opt-outs, landing-page visits, and customer-service questions.
Purchasing recipients, reactivated customers, return visits, and second purchases.
Attributed transactions, revenue, average transaction value, and revenue per recipient.
Messaging cost, cost per customer outcome, and return on messaging spend.
Prior baseline, comparable locations, period comparisons, and holdout groups where practical.
Attributed revenue is not automatically incremental revenue.
Blackleaf explains the attribution method, reporting window, comparison used, and limitations of the available data. A purchase after a message does not prove the customer would not have purchased without it.
Review the broader methodology in Blackleaf’s cannabis SMS marketing ROI guide .
06
Execution proof
A managed campaign with a measurable outcome.
Blackleaf has already demonstrated the operating model through a dispensary review-generation campaign.
150
Reviews generated during the managed 30-day campaign
Audience, campaign, launch, and measurement
Blackleaf identified the audience, created the campaign, launched it, and measured the result. The dispensary generated 150 reviews during the campaign period, compared with four reviews during the prior 30 days.
Three of the four reviews in the prior period were negative. This was a review-generation campaign rather than a revenue campaign, so it demonstrates managed execution and measurable reporting, not direct revenue attribution.
4
Prior 30-day reviews
3
Negative prior reviews
07
Commercial model
A managed service, not a fourth software tier.
Blackleaf Managed is priced around the operating work required to plan, execute, automate, coordinate, and measure the program.
Custom pricing based on the engagement
Pricing may depend on store count, customer volume, messaging volume, campaign frequency, integrations, campaign complexity, automation scope, approval requirements, reporting depth, meetings, and multi-location coordination.
The managed-service price should not be compared directly with the monthly fee for self-service software alone. The engagement includes defined strategy, campaign production, execution, analysis, and coordination work.
Pricing
Custom engagement
Recommended starting point
One-store revenue pilot
Operator role
Approval and visibility
Blackleaf role
Strategy and execution
08
Questions
Blackleaf Managed FAQ
What is Blackleaf Managed?
Blackleaf Managed is an ongoing managed SMS marketing and customer-retention service for dispensaries. Blackleaf helps plan, build, launch, automate, monitor, and measure campaigns while the operator maintains approval and visibility.
How is it different from the Blackleaf platform?
The Blackleaf platform is self-service software. Blackleaf Managed adds defined strategy, campaign production, execution, automation management, analysis, reporting, and multi-location coordination.
Does Blackleaf launch campaigns without approval?
No. The engagement should define an approval workflow. The operator retains control over offers, audience eligibility, inventory, brand standards, customer experience, timing, and final campaign approval.
What campaigns can Blackleaf manage?
Potential campaigns include customer reactivation, second-purchase conversion, category targeting, product drops, promotions, events, review requests, birthdays, order communication, cart recovery, and other approved lifecycle workflows.
Can Blackleaf manage multiple locations?
Yes. Engagements can include centralized strategy, store-specific audiences, coordinated schedules, approval workflows, frequency management, store-level reporting, and rollout across multiple locations.
Does the service include automations?
Automation planning, setup, monitoring, and optimization may be included depending on engagement scope, available integrations, triggers, customer data, approval requirements, and platform capabilities.
Does Blackleaf guarantee campaign revenue?
No. Blackleaf can define and deliver the agreed strategy, execution, monitoring, and reporting scope, but customer purchasing behavior depends on the audience, offer, timing, inventory, store operations, consent records, and historical engagement.
How much does Blackleaf Managed cost?
Pricing is customized based on store count, campaign volume, messaging volume, integrations, automation scope, approval requirements, reporting needs, and the level of ongoing operational support.
Can we start with one store?
Yes. The recommended starting point for many qualified operators is a 30-day managed revenue pilot at one operationally stable location.
Do we need to replace our entire messaging program?
Not necessarily. The revenue pilot is designed to let qualified operators test Blackleaf with one location before making a broader platform or managed-service decision.
Build the retention program
Let Blackleaf operate the campaign system.
Start with one qualified location and a 30-day revenue pilot. Review the execution, measurement, and operating fit before expanding into an ongoing Blackleaf Managed engagement.