Blackleaf previously reported 150 reviews during a 30-day dispensary SMS campaign, compared with four in the immediately preceding 30 days. The difference was 146 reviews across equal reporting windows. This is a reported before-and-after result, not a measured revenue outcome or an isolated estimate of SMS impact.
The reported result
| Period | Reported reviews |
|---|---|
| Immediately preceding 30 days | 4 |
| 30-day SMS campaign | 150 |
| Difference between periods | 146 |
The previously reported workflow connects a completed customer visit with a text, a mobile feedback experience, and a review destination. The store remains unnamed.
What the comparison tells an operator
Review activity was higher during the campaign window. The comparison does not isolate how many reviews SMS caused, establish a star-rating improvement, or measure additional sales. Recipient counts, campaign costs, and transaction attribution were not supplied for this account.
Make an honest review easy to leave
For a store planning its own program, the practical starting point is a clear request and a direct route to the correct business listing. Google’s review guidance explains how businesses can request feedback using a review link or QR code. It also prohibits incentives in exchange for posting, changing, or removing reviews.
The request should welcome honest feedback. Staff should have a process for reading and responding to concerns, rather than treating review collection as a request for praise.
Build measurement into the next campaign
Start with a defined question: how does review activity change after introducing a post-purchase request? Record the comparison dates, eligible customers, attempted and delivered messages, link engagement, completed reviews, opt-outs, and total program cost.
Use the same definitions in both periods. If customer volume, hours, staffing, or other promotions change, include that context in the report. A busy period can produce more reviews even when the percentage of customers responding stays the same.
Blackleaf’s campaign benchmarking guide provides a framework for keeping objectives and denominators consistent. Review requests should have their own scorecard; the result is completed feedback, not automatically attributable revenue.
Questions an operator should ask
Was this a revenue campaign?
No revenue outcome is established by the reported figures. This is a review-volume comparison.
Can the review response rate be calculated?
Not from these counts alone. That calculation needs a defined number of delivered requests and a matching review-measurement method.
Will another dispensary get the same result?
The counts describe one previously reported campaign. They are not a forecast for another store.
Plan a measurable review program.
Define the customer event, request, destination, exclusions, and reporting window before launch. Explore Blackleaf automations and the dispensary texting platform.
Talk through your campaign →Source and disclosure
The counts and workflow are reproduced from Blackleaf’s previously published review case study. Underlying review and delivery exports have not been independently audited for this update. Calendar dates, recipient counts, costs, and customer-level attribution are not supplied here. The store remains anonymous.
Blackleaf publishes this first-party account for its own marketing and has a commercial interest in the services described. Blackleaf’s founder also operates a dispensary. This article does not establish the reporting store’s ownership or present an independent customer endorsement.