Give Blackleaf One Store and 30 Days
Blackleaf will identify a customer revenue opportunity, build and launch the approved campaign, measure the results, and show how the program could scale across your other locations.
Before replacing your entire messaging program, prove Blackleaf at one location.
A managed test, not another empty software trial.
The pilot is designed for operators who want to evaluate Blackleaf through a real campaign and defined measurement process before making a broader platform or managed-service decision.
The Blackleaf Revenue Pilot is a structured 30-day engagement in which Blackleaf helps operate one measurable dispensary campaign from diagnosis through reporting.
Your team selects one qualified location. Blackleaf reviews the available customer and purchase data, establishes a baseline, identifies an appropriate customer opportunity, builds the audience and message, configures the campaign, launches it after approval, and reports the result.
The objective is not to guarantee a predetermined amount of revenue. The objective is to provide managed execution, transparent reporting, and enough evidence to make a better expansion decision.
Your team receives access to another dashboard
- Your staff must identify the opportunity
- Your staff must build the audience
- Your staff must write and configure the campaign
- Your staff must manage the launch
- Your staff must interpret the result
- The trial may expire before meaningful execution occurs
Blackleaf helps turn the platform into an operating program
- Blackleaf reviews the selected store
- Blackleaf recommends the campaign opportunity
- Blackleaf builds the audience and message
- Blackleaf configures and launches the approved campaign
- Blackleaf monitors performance
- Blackleaf reports the result and next opportunity
One controlled path from store data to measured execution.
The pilot creates a repeatable operating process rather than a single generic text blast.
Revenue pilot workflow
Location, opportunity, campaign, approval, and resultChoose a location with useful data, stable operations, inventory readiness, and a measurable baseline.
Review recency, purchase behavior, lifecycle gaps, category interest, and store priorities.
Create the audience, message, exclusions, destination, timing, and measurement plan.
Review the audience, offer, copy, inventory, timing, and customer experience before launch.
Monitor delivery, response, purchases, attributed revenue, messaging cost, and next steps.
Four weeks from baseline to expansion decision.
Timing may adjust for integrations, customer-data access, messaging registration, inventory, and approval requirements.
Connect and diagnose
- Review the selected location
- Connect or import available customer data
- Review relevant purchase history
- Establish the prior baseline
- Identify the strongest available opportunity
- Define the measurement method
Build and launch
- Create the audience segment
- Develop the campaign strategy
- Write the customer message
- Configure the campaign
- Complete approval and quality checks
- Launch the approved campaign
Monitor and optimize
- Review delivery signals
- Track replies, clicks, purchases, and opt-outs
- Evaluate initial performance
- Run an approved follow-up when appropriate
- Identify possible automation opportunities
- Surface customer or operational issues
Report and expand
- Present campaign results
- Compare performance with the prior baseline
- Compare with other stores where appropriate
- Report attributed transactions and revenue
- Review messaging cost and customer response
- Present the path into Blackleaf Managed
Start with a practical customer opportunity.
Blackleaf does not begin by sending a generic promotion to every contact. The campaign is selected according to the location’s usable data, customer history, inventory, operating priorities, and measurement capabilities.
Lapsed-customer reactivation
Identify permissioned customers who have not purchased within a defined period, commonly 30, 60, or 90 days, and create a controlled campaign designed to encourage a return visit.
Second-purchase conversion
Reach recent first-time customers who have not returned and evaluate whether a targeted follow-up increases the likelihood of a second purchase.
High-intent category campaign
Build an audience using prior category or purchase behavior and send a relevant message to customers with demonstrated interest.
Blackleaf will not force a reactivation or category campaign when the location lacks sufficient purchase history, permissioned contacts, inventory, customer-data quality, or a reliable way to measure customer response.
The worst store is not automatically the best test store.
An underperforming location can be a strong candidate, but only when it is operationally stable enough to produce a useful comparison.
Useful data and stable operations
- A meaningful permissioned customer database
- Reliable customer and purchase history
- Stable staffing and store operations
- Inventory capable of supporting the campaign
- Leadership support and timely approvals
- A usable prior performance baseline
- Comparable stores where practical
- Reliable POS and customer-data access
Problems that overwhelm the campaign
- Severe inventory shortages
- Unstable staffing or management
- Incomplete or unreliable customer records
- Fulfillment and service problems
- No meaningful historical baseline
- Insufficient permissioned contacts
- Unresolved registration or consent issues
- No internal stakeholder responsible for approval
The purpose of the test is to evaluate the messaging and retention workflow. Severe inventory, staffing, fulfillment, compliance, or data problems may make it impossible to separate campaign performance from broader store problems.
Measure more than delivery and clicks.
The report should connect messaging activity to customer and store outcomes where the available systems and data allow it.
Submitted, accepted, delivered, failed, filtered, and carrier-response signals.
Clicks, replies, opt-outs, landing-page visits, and customer-service questions.
Purchasing recipients, reactivated customers, return visits, and second-purchase conversions.
Attributed transactions, attributed revenue, average transaction value, and revenue per recipient.
Messaging cost, cost per result, and return on messaging spend.
Prior baseline, comparable stores, similar non-recipient groups, or holdouts where practical.
A purchase that occurs after a message may be attributed according to the selected reporting window, but that does not prove the customer would not have purchased without the campaign. Blackleaf explains the methodology, comparison used, and limitations of the available data.
Review the broader methodology in Blackleaf’s cannabis SMS marketing ROI guide .
A managed campaign with a measurable result.
Blackleaf has already demonstrated the operating model through a dispensary review-generation campaign.
Audience, campaign, launch, and measurement
Blackleaf identified the audience, created the campaign, launched it, and measured the outcome. The dispensary generated 150 reviews during the campaign period, compared with four reviews during the prior 30 days.
Three of the four reviews in the prior period were negative. This was a review-generation campaign rather than a revenue campaign, so it demonstrates managed execution and measurable reporting, not direct revenue attribution.
Use the pilot to decide what happens next.
At the end of 30 days, Blackleaf presents what occurred, what the measurement supports, what should be improved, and whether the operating model should expand.
Prove the operating model
- One selected location
- One primary customer opportunity
- Managed campaign execution
- A defined measurement period
- A results and expansion recommendation
Blackleaf Managed
- Monthly campaign planning
- Audience segmentation and copywriting
- Campaign configuration and launch
- Lifecycle automation management
- Deliverability monitoring
- Store-level and revenue reporting
- Multi-location coordination
Built for operators ready to test a real retention workflow.
The pilot may be a strong fit when
- You operate a licensed dispensary or multi-location retail group
- You have a meaningful permissioned customer database
- You can provide reliable customer and purchase data
- You want Blackleaf to help execute the first campaign
- You can approve messaging and offers promptly
- You want measurable reporting before expanding
- You are evaluating an ongoing managed retention program
The pilot may not be ready when the location lacks usable customer history, sufficient permissioned contacts, operational stability, inventory support, approval ownership, or a realistic measurement method.
Revenue pilot FAQ
Is the Revenue Pilot a normal software trial?
No. It is a structured managed engagement. Blackleaf reviews the selected location, recommends an opportunity, builds the audience and campaign, launches the approved message, monitors performance, and presents the result.
Do we need to replace our current SMS platform?
Not necessarily. The pilot is designed to let a qualified operator test Blackleaf at one location before making a broader platform or managed-service decision. Technical feasibility and data access are reviewed during qualification.
Does Blackleaf guarantee a specific amount of revenue?
No. Blackleaf can define and deliver the agreed managed execution and reporting scope, but purchasing behavior depends on the audience, offer, timing, inventory, store operations, consent records, and historical engagement.
Which campaign will Blackleaf run?
The campaign is selected after reviewing the location’s data and business opportunity. Common options include lapsed-customer reactivation, second-purchase conversion, and high-intent category campaigns.
Which store should a multi-location operator select?
Select an underperforming but operationally stable location with reliable customer data, sufficient permissioned contacts, appropriate inventory, leadership support, and a usable performance baseline.
What data does Blackleaf need?
Requirements depend on the campaign, but the pilot may use permissioned contact records, purchase history, location data, campaign history, product or category information, and transaction or order events.
Who approves the campaign?
The dispensary maintains approval and visibility. Blackleaf recommends and prepares the campaign, but the operator approves the audience, offer, copy, timing, inventory readiness, and business decisions before launch.
How are the results measured?
Reporting may include delivery, clicks, replies, opt-outs, recipient purchases, attributed transactions, attributed revenue, average transaction value, messaging cost, revenue per recipient, customer reactivation, and store comparisons.
What happens after the 30 days?
Blackleaf presents the campaign result, measurement limitations, additional opportunities, and a recommendation for expansion. Qualified operators may continue through Blackleaf Managed or operate the platform through a self-service plan.
Can a single-location dispensary apply?
Yes. A single-location dispensary may qualify when it has sufficient permissioned customer data, reliable purchase history, operational readiness, and a measurable campaign opportunity.
How much does the pilot cost?
Availability, scope, and pricing are determined after reviewing the selected store, data readiness, campaign complexity, integrations, messaging volume, and reporting needs.
Give Blackleaf 30 days to build and prove the program.
Select one qualified location. Blackleaf will identify an opportunity, build and launch the approved campaign, measure the result, and show how the workflow could scale across your organization.