A dispensary text blast is a one-time SMS or MMS campaign to a reviewed audience of eligible customers. Use this launch checklist alongside the detailed mass-texting workflow for audience selection, previews, scheduling and reporting.
Review the recipient list
Choose one clear purpose and the customers for whom it is relevant. Check store matching, current permission, exclusions and recent messages. A contact-list total is not automatically the final eligible audience. Before a scheduled send, check for opt-outs recorded since the audience review. If a customer withdrew permission after approval, confirm the final audience excludes them. Hold the send if you cannot verify that the latest suppression applies.
For Blackleaf Texting, explicit recipient consent and age confirmation are required before any text. In the message flow, the intended recipient selects the birthday on file; never disclose the saved birthday. These are Blackleaf requirements. A purchase or imported number does not establish marketing permission.
Keep your existing POS when a supported Texting connection fits. Confirm the actual audience fields and update timing before relying on them.
Approve the complete message
- Verify the store, offer, sellable stock, dates and exclusions against current records.
- Preview final text, variables, media and destination together, including required disclosures and reply instructions.
- Review the configured sender, permitted route, time zone, schedule, estimated cost and overlap with other campaigns.
Assign the post-send review
Name the person who handles replies, failures and uncertain outcomes. Report processed recipients, delivery states and pending messages separately. Compare matched purchases, returns, opt-outs and actual costs under a defined window; a delivered text does not prove a visit or an added sale.
Bring one audience, one message and your current sending setup to a campaign-review discussion.