TEXT MESSAGING STRATEGY

November 1, 2022
Article By kristina-chavez

We've created the texting strategy for multiple major cannabis retailers in Southern California and Las Vegas, NV and manage ongoing communications.

CHALLENGE
Industry challenges prevents major cellular network carriers from approving/delivering cannabis company messages despite customers opting in to such programs.

OPPORTUNITY
Analyzed how + why messages were undeliverable to our client's customer base. Utilized findings to develop proprietary algorithm that analyses message behavior in real time then adjusts accordingly.

SUCCESSES
Clients saw an increase in deliverability of messages, stabilizing at 92% success rate.
Dispensaries net revenue increased 40% while increasing customer reach and engagement by 150%.