Redesigned inbox and 2-way messaging experience

Table of Contents

Most inboxes are built like logs.

A list of messages. A name. A timestamp. No context.

So every reply starts from zero.

That’s not how conversations work. And it’s not how relationships are built.

This release redesigns the inbox around the customer, not just the message.

A real conversation view

The inbox now uses a threaded, split-pane layout that keeps the full conversation in one place.

  • See message history without switching screens
  • Follow conversations naturally over time
  • Respond without losing context

It behaves like a messaging product, not a message log.

Customer context, built into the thread

Each conversation now includes customer context directly in the view.

  • Purchase activity
  • Points and engagement data
  • Account details

You’re not just replying to a number. You’re interacting with a customer.

Actions without leaving the inbox

Common actions are now available directly inside the conversation.

  • Edit customer profile
  • Manage subscription status
  • Handle conversations without switching views

The workflow stays focused on the interaction, not navigation.

Clearer inbox filtering

Filtering between conversations is now more visible and easier to use.

  • View all conversations
  • Focus on unread messages

This helps teams prioritize responses without losing track of activity.

Compliance built into the workflow

Messages are validated in real time as they are written.

This helps catch issues before they are sent, without slowing down replies.

For more on how compliance fits into messaging, see compliance.

Why this matters

Texting is not just outbound. It’s a conversation channel.

When context is visible, responses are faster and more informed.

When workflows are simpler, teams actually use the inbox.

That’s what turns messaging into a real customer interaction channel.