We added an API tab to campaigns and automations.
You can now directly manage, update, and trigger messaging through the Blackleaf API without relying on manual workflows. Campaigns and automations are no longer just UI-driven. They are programmable.
Each campaign and automation now includes a unique API endpoint.
Trigger sends, run automations, or execute messaging flows directly from your backend. This allows tighter control over when and why messages are sent, especially for transactional or event-driven use cases.
Add or remove contacts and lists without touching the UI.
Endpoints are available for updating audiences in real time. Sync your CRM, POS, or external systems and keep your messaging lists accurate without manual imports.
Subscribe to messaging events as they happen.
Receive webhooks for message status, opt-outs, landing page views, and inbound messages. Build workflows that react instantly to customer behavior and delivery outcomes.
Inspect exactly what data is being sent and received.
Each webhook includes a structured payload with contact details and message data. Use this to debug integrations, validate events, or build downstream systems.
This is not just an API layer. It is a new way to operate messaging.
Campaigns and automations can now be triggered from anywhere. POS systems, ecommerce platforms, internal tools, or custom scripts. Messaging becomes part of your infrastructure, not a separate tool.
Manual campaign creation does not scale with real-time customer behavior.
With API access, messaging can respond instantly to purchases, visits, inactivity, or external signals. This increases relevance, improves deliverability, and drives better revenue per message.