SMS marketing, with its direct reach and high engagement rates, is an invaluable tool for businesses in any domain. For cannabis dispensaries gearing up for Black Friday 2023, it's crucial to harness the potential of SMS marketing effectively. Here's a tailored SMS strategy for dispensaries aiming to make the most of the biggest sales day of the year:
1. Start Early and Build Anticipation
- Teaser Messages: Begin by sending teaser SMSs a few weeks ahead, hinting at upcoming deals or new product launches.
- Countdown Alerts: A week before the event, send daily countdown texts to build excitement.
2. Segment Your Audience
- Personalized Recommendations: Use purchase history to send product recommendations. If a customer frequently buys CBD edibles, send them deals related to that.
- Location-based Alerts: For dispensaries with multiple locations, send location-specific deals or stock availability updates.
3. Craft Compelling Content
- Clear CTAs: Make sure each SMS has a clear call-to-action, whether it's visiting the store, checking the website, or reserving a product.
- Engaging Language: Use action-driven words like "Grab", "Discover", or "Unveil" to encourage instant action.
4. Offer Exclusive Deals
- SMS-only Discounts: Promote special deals that can only be availed if the customer shows the SMS at the point of purchase.
- Early Access: Allow SMS subscribers an exclusive early-bird access to some Black Friday deals.
5. Implement Two-way Communication
- Feedback and Queries: Allow customers to reply to your SMSs with questions or feedback and ensure timely responses.
- Polls and Preferences: Send out SMS polls asking what deals or products they're most excited about. This provides valuable data and increases customer engagement.
6. Limit Frequency
- Avoid Spamming: While Black Friday is a big event, overloading customers with messages can lead to them opting out. Stick to one SMS a day or even every alternate day leading up to the event.
- Timely Alerts: Time your SMSs strategically. Early evenings, when people are typically off work and checking their phones, can be ideal.
7. Integrate with Other Platforms
- QR Codes: Send QR codes via SMS that, when scanned, lead to specific landing pages with deals or more information.
- Cross-promotion: Include links to your social media or email newsletters for a multi-channel marketing approach.
8. Utilize Rich Media
Given the advancements in technology by 2023:
- Embed Images and GIFs: Consider sending MMS messages with engaging visuals showcasing products or Black Friday themes.
- Interactive Elements: Integrate quick action buttons like 'Shop Now' or 'Reserve' if supported.
9. Track and Analyze
- Engagement Metrics: Track metrics like click-through rates, conversion rates, and opt-out rates to gauge campaign effectiveness.
- Feedback Collection: After Black Friday, send out SMS surveys or feedback forms to gather insights on what worked and what didn't.
10. Post-Black Friday Engagement
- Thank You Messages: Post-event, send out personalized 'Thank You' messages to all who made a purchase.
- Upcoming Promotions: While Black Friday buzz is still in the air, hint at upcoming holiday promotions or deals to keep the momentum going.
As Black Friday 2023 approaches, dispensaries have the unique advantage of tapping into a product market that's both trendy and in high demand. With a well-thought-out SMS marketing strategy, dispensaries can ensure they capture their audience's attention, driving both foot traffic and online sales, ensuring a successful and profitable Black Friday.