In the bustling world of cannabis retail, SMS marketing has emerged as a vital communication strategy. With mobile phone ubiquity, text messages promise dispensaries an almost unparalleled reach. But as dispensaries decide how to engage with SMS services, there's one trap they should be wary of: annual contracts. Here's a closer look at why dispensaries should think long and hard before locking themselves into a year-long commitment.
The cannabis sector is renowned for its fluctuating regulatory environment, often dictated by state or local ordinances.
Not all SMS services are created equal, especially when it comes to message delivery.
The cannabis market is dynamic. New products, strains, and promotions are regularly introduced.
Upfront, an annual contract might seem cost-effective, but there are hidden pitfalls.
Technology and marketing tools are continually evolving.
In an industry as dynamic and tightly regulated as cannabis, flexibility is paramount. Dispensaries need the ability to adapt swiftly to changes, whether they're in market trends, regulations, or technology. While annual contracts might seem appealing for their seeming simplicity and potential cost savings, the hidden costs — both tangible and intangible — can be detrimental. Dispensaries should prioritize flexibility, reliability, and performance when choosing their SMS marketing partners.